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Question: Are there measurable differences in the response rates to Tweet activity by type of site?
Answer: Absolutely, yes!
The most attentive followers are true community members.
1st, the conclusion: The average site gets 21% of their site traffic from referring sites. Once you exclude email, which Google Analytics includes in referring sites, the percentage of referring site traffic from the top social media sites is an astonishing 54%, or 9.6% of their overall site traffic.
We just finished combing through Google analytics data for a 2 dozen sites, with a distribution of attributes:
What is curation, and why is it the newest buzz worthy digital media concept?
Influence is a powerful force, and it used to be an invisible force, a behind closed doors social network that was difficult to model or graph or understand. But in the digital era, one aspect of influence mapping is now possible: living persons who are digitally connected to other living persons can now be graphed based on their interactions. And this has the social media world and brand marketers in particular falling over each other to figure out how to make the most use of this data. We thought it was worth looking at from a broader lens.- Christine & Chip
We just returned from SXSWi, where we were able to participate in many of the discussions on social media for brands and causes. There were plenty of brand reps, agencies, consultants and vendors in the crowds and on the panels- and wide ranging topics from ROI to Influence to Risk Avoidance. We saw some very interesting technologies and visualizations, and some of the panelists had good insights, but the overall impression we left with was that most participants had no hard numbers, no clear path forward, and that everyone was just trying to figure it all out.
As Social Networks evolve, here's what we're on the lookout for.
1. More Location Awareness: Thanks to mobile devices, location based social networks like Foursquare, GoWalla, Brightkite, CitySense, GyPSii, Pelago (Whrrl), Loopt are coming on strong. Members become trackable, reachable nodes on a mobile network, leaving critical tips and information as they move from place to place.
Location Aware Social Networks are Coming on Strong.
Thanks to rich mobile devices, people are increasingly untethered from the desktop- and this has more potential impact than just participating in a Facebook or Twitter stream on the go. For organizations, here are some of the potential impacts of Location Aware nets:
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Copyright 2011 Socialogue Inc. All Rights Reserved
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Christine Mason Mccaull
